How to Create an Irresistible, Trusted Brand

Personal stylist specializing in style revamps in Houston, Texas.

Created a new visual and content brand image, which included a new website, email and social strategy, and planning events to target a new demographic.

Fashion brand known for strong tailoring based in Paris, France. 

Built out a robust email automation system and ongoing newsletter to retain and activate existing customers. Strong open-rates average of  33%. 

Trusted  apartment hotel chain based in Tyrol, Austria.

Translated and interpreted German content for English customers. Developed calls-to-action and growth opportunities for the UK and US markets.

Vitamin-capsule maker based in Paris, France.

Assisted in the creation of content branding, website content and product descriptions. Created a content and marketing strategy for the launch of the new supplement brand in France. 

Cybersecurity & IT services provider based in Miami, Florida.

Wrote and edited the copy for website and company materials, including interviews, customer support emails, and cross-departmental materials. 

Human Resources Talent Finding SaaS based in Tel Aviv, Israel.

As the content strategist for the marketing team, I created the brand voice and DNA, and oversaw its implementation in the website, interface, and all related materials. Worked on in-program UX, guerilla marketing campaigns, PR campaigns, and content that established the brand's authority. 

Restaurants point-of-sale SaaS based in Albuquerque, New Mexico. 

Brainstormed articles and blogged for the restaurant industry. I helped increase readership from 3,000 visitors per month to upwards of 4,000 each week with extensive research, sophisticated use of SEO techniques and keywords, and attractive topics that established Lavu's authority. 

Franchise restaurant concept in Europe.

Created the company and brand, and saw the idea through to its inception as a brick-and-mortar location. Wrote website content and oversaw site design. Created product descriptions, product names, sales & marketing materials, and packaging. 

Leading health technology company from the USA.

Organized and wrote interdepartmental newsletters, company profiles, and conducted interviews with doctors and researchers to increase customer engagement.

Art and décor trade platform exclusive to African artists and artisans, based in New York City, USA.

Wrote and edited new website content, product descriptions, and calls-to-action. 

Dog beds manufacturer founded and designed by veterinarians, founded in Munich, Germany.

Translated and interpreted website and product descriptions from German to English, and added SEO optimization and calls-to-action. Tailored the site redesign for the U.S. consumer, and wrote new English copy intended for an American audience.