Strategy with Finesse

I help brands convey their messaging through every word and comma.

The immediacy of a trusted connection between company and audience is the secret to longevity. There are infinite ways to go about that, too. The direction your company takes depends on the brand, the product, and the audience.

Working over 10 years as a writer and editor, I've been lucky to work on a variety of teams with differing goals. I've played roles in conservative marketing campaigns, as well as, more radical, guerilla-style tactics.

Using a learned combination of data, instinct and savvy language, I now help companies achieve their audience goals through content in its myriad forms.

SEE HOW

REFERRALS

"No matter the project, Emma is always thoughtful, creative, and a joy to work with. Her articles were also meticulously crafted for SEO. I don’t have the analytics from back then, but I do know that content was a consistent driver of leads for us, thanks in large part to Emma’s work. She is uniquely adept at producing content that generates traffic and leads. Having worked in content for years, I know how hard it is to find writers with strong strategic skills. It takes a special talent to come up with audience-oriented material that directly aligns with a company’s voice, style, and, most importantly, business objectives. Emma has that talent."

- Grace Parazzoli, Content Marketing Manager at Lavu POS